Archive for June, 2012

If you follow me on twitter you should know now that H&M will be releasing its new collection in collaboration with the French House Maison Martin Margiela on Nov 15, 2012. MMM has always been more discreet on the ready-to-wear market than is H&M today, and this is why i’m not so exited about this collaboration: MMM will gain in popularity among young people, which, as far as i’m concerned, means a certain loss of prestige.

So how will the collection reflect the characteristics of the two brands? If you know a little about MMM, you would expect some unstructured cuts which retain a very fluid and elegant style. In terms of colours, black and white are to be expected as well as other rather neutral tones such as sand. We could expect something maybe more basic as HM usually does but we know from its collab with Versace or Lanvin that they want to keep the essence of the House in their capsule collection. What HM can bring else to MMM? Apart this gain of popularity- it could bring a luxury collection at a low range of price which could bring some new customers to the main brand of Margiela.
I went to one of my favourite shops in Toulouse yesterday and was surprised to see how bad the stock actually is – only three different tops in small size and a few pairs of white sneakers; but because sales have just started, their shoes were 50% off! Attractive opportunity you might say… But I remained wise and reasonable, I do not need any sneakers.

Men video and Women video



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Henry Slimane the new Yves Saint Laurent creative director has decided that both the women’s resort 2013 line and the SS menswear will not be shown to the press but only to few international buyers around the end of June or early July.
As the Fashion Industry grows faster those last years- this is a new way to how to market their products. We all know that YSL doesn’t need any spot or any advertising campaign  but as they became more popular like Lanvin, they lost a bit of prestige. By this new way of presenting their new collection I think they are going to re-earn some mysterious prestige that they had as a French House of luxury.
I wish I could say that I will able to present you the new collection but I can only wait as … a lot of people.

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Henry Slimane, le nouveau DA d’Yves Saint Laurent a décidé que les nouveaux réassort de l’année 2013 pour femmes et la collection Printemps/Ete pour Homme ne sera pas montrée à la presse comme à leurs habitudes. Cet événement sera exceptionnellement pour des acheteurs internationaux qui se produira aux alentours de fin Juin, début Juillet.
Comme ces dernières années l’industrie de la Mode croît d’une manière bien différente qu’auparavant (tout d’abord grâce à l’internet) c’est une nouvelle méthode pour vendre leurs collection. Nous savons tous que YSL n’a pas besoin de pub pour vendre, mais comme (et ce n’est que mon point de vue) YSl est devenue un peu plus populaire tout comme Lanvin – ils ont perdus un peu du prestige que représente le mythe des Maison de Haute-Couture. Et part cette nouvelle méthode, je pense que c’est repartir sur de bonnes bases puisque ça attisera les envies/convoitises de quelque chose de plus rare et/ou secret, et donc regagnerons un peu de ce prestige perdu.
J’aurais aimé pouvoir dire que je serais capable de présenter ces nouvelles collections, mais je vais faire comme beaucoup de monde … attendre.

A bientôt,


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I had my last day in Canterbury this friday. My last exam (finally) was at 9:30am then I’ve packed my stuff to be ready to go out. Well I spent my first year abroad (time goes so fast) – it was really enriching because when I left Toulouse I never had spoken in English and now I’m feeling more confident and ready for next year … (I didn’t say that my english was perfect, it’s far away from that point.)
As I was really busy last days this post comes along news; I had my offer from Winchester School of Arts for the Fashion Marketing degree (if you know someone who has done one year in physics then swapped into a BA let me know!) 
I definitely cannot wait until October, I will be a fresher again but this time into a degree that I have chosen wisely after trying in the first place a BSc, start a new life into a new town.
I have no more excuse now I will post you my outfits and update my blog regularly. Thus I will also start my lookbook! I was to lazy to start it but I see more and more guys on LB now and I don’t want to be the last one.

But what about fashion in that post? Just a few, there are no-shops in Canterbury only H&M, Zara, River Island, … not the shop that you like as little shops with some original products. But I discovered one for men “County Clothes” it’s a style very classic with such brand as Barbour.

Two floors with an old stairs in a wonderful oak wood; sport jacket, blazers and trousers are upstairs with a lot, a lot of blazer. Ties, polo, shoes and jackets are on the first floor. You ask the team for everything they are really friendly and always available when you need it. The price range is not too bad you pay for what you get and I think that it’s the most important thing. I would had taken pictures from the inside but I was too shy to ask for it.

I will ask the next time I will be in Canterbury!

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I know it’s been a long time now (a month …) but I’ve been to the Fashion Interchange Day by the Solent University in Southampton. It took place at the Hilton; for this special occasion we had three important people in the e-marketing industry and two women in the visual marketing. For the first part on e-marketing they talk about how much it was important to people to buy without problems on the internet through e-shop. If you can buy something on internet without taking your car, driving to the shop, spending ages to find what you are looking for. So if you can buy it and (if it does not fit you) return it without compensation, why would you not do that? Obviously the main current aim of brands is to reduce the amount of returns, if I remember correctly one over ten people does actually return the product that they have bought.

About the visual-marketing, they explain how it was important for customers to feel free when you walk into a shop.- in fact you think you are free. But they set-up the design in such way you follow their path. Each shop/brand has a different design view, if you take A.P.C it’s an uncluttered style compared to … Hollister. It will depend mostly on your customers, if you want to attract teenagers, adults, …so keep that in mind, combine what you are selling with the customer’s view and adapt it into a design. A.P.C and Rick Owens do that perfectly.

We also had a goodie bag, the event was free but the goodie bag has a huge value (around £30!). Plus the Aspirine Solent summer 2012 issue; “a provider of information, advice and opportunities to fashion management students.” It’s totally true, even if I don’t want to go into Fashion Management but into Fashion Marketing there are plenty of website/how to do/… that you can use in your fashion studies.

Please, do not hesitate to ask any question if you have some about e-marketing, I’ll be glad to discuss.

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