Archive for the ‘ecofriendly’ Category

At this time, the ecological problem is hitting us, consuming in the fashion world is one of the best way to waste our resources through buying a new wardrobe each new season. We know that a lot of companies are now looking for some eco-friendly solutions to avoid the bad image of someone who does not care about our environment. I am not telling that is the only way of thinking of these companies but it takes a good percentage of it. So we have H&M, which decided to launch is own Recycle operation starting from February 2013. 

“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.” –  CEO Karl-Johan Persson

Therefore for each bag of old clothes (any brands) that you bring to a store you can claim a £5 voucher valid over 6 months (you have to spend at least £30 to redeem it).

The Conscious collection of HM is only made with environmentally sustainable materials (such as recycled polyester). According to H&M, as much as 95 percent of these clothes could be used again; re-worn, reused or recycled. That is a good way to recycle all the items from the last collections which are not trendy anymore. 

“H&M said the scheme was part of its wider sustainability push, which aims to develop a “closed loop” for textile fibres that would drastically reduce the environmental impact of new garments.” – BusinessGreen

The only thing that we can say at the moment it is to wish them good luck with those directives, noble and trendy, a good way to ensure their future.

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